OUR STORY
THE BRAND
Welcome to Dusk Before Dawn, the ultimate online boutique where fashion meets fun and affordability. Designed by Haley, who’s been dreaming up chic, simple styles her whole life, our collection is all about making you look good without breaking the bank. Inspired by the little joys and quirks of life, every piece in our lineup is a reflection of positive vibes and a playful take on trends. Whether you’re out to slay or just keep it cool, Dusk Before Dawn has got your back with effortlessly stylish options that let you do you.
THE FOUNDER
Hi! My name is Haley Dawn, I’m 23 years old and this is my first time opening a business by myself. For a few years now I knew one of my life long goals was to be my own boss. I always enjoyed traveling & being on my own time. I also love the idea of working from anywhere I want. Being a business owner is something I’ve always dreamed of becoming but never had the will to do it, until now.
Dusk Before Dawn means so much to me. I’ve spent months working on this boutique & I’m so excited to see where it goes in life. It’s already changed my life tremendously. I’m so thankful to have the opportunity to do something I love & be passionate about it. I’ve always been told growing up, that you should wake up everyday and do what you love.
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I’m finally getting to do that, and I encourage everyone to do the same thing. It’s never too late to start. Thank you so much for supporting my brand and taking the time to read!